Guides How to do usability testing to improve your user experience Your users are getting lost and confused Your app or website might be super valuable to your users, but if they can’t quickly figure out how to use it, many will give up
Guides Using feature penetration and frequency to know which to keep, improve or remove Adding features does not equate improving the product. Product teams should take the time to measure a feature’s success Too often, the product team is already focused on what’s next and no proper
Guides A/B Testing - The definitive guide to improving your product Go from “I think” to “I know how much”. Whether you are in product, design or growth, you probably come across the following questions: How could we increase our conversion rate? How can
